CREATIVITY AND DESIGN ‘TO FUORISALONE 2011

The event created by MARCARCHDESIGN the magnificent backdrop of Light Studio in Milan.

A real apartment living and the mood decidedly contemporary interactive. Be_Home is the event designed and maintained by MARCARCHDESIGN, renowned product design and architecture studio led by Marco Fumagalli Fuorisalone for 2011, this year at Studio Light of Milan, in the heart of Zona Tortona.

Be_Home puts the spotlight products and using them as protagonists of the domestic life par excellence.

The event concept is that of a real apartment where the products are actually experienced by some of the “performers” who will carry out their lives in the home and will represent you in kind for which the designs and designers think about everyday objects, thus experiencing first hand the whole house during Milan Design Week.

The goal is indeed to Be_Home to see, touch and enjoy the exhibits, creating an interactive space between design and user.

The draft notice will be realized with the help of STUDIO FOXES and great Italian and international names such as Electrolux, FLORIDA, MARTEX, MICROSOFT, PALAZZETTI, SADUN, already present at Fuorisalone 2010, to which are added ABB BLUINTERNI, CASIO, CONTARDI, NETWORKS GROUP, LIGHT SOLUTIONS WORLDWIDE, ELM and OMPORRO.

Be_Home, was structured in five different spaces that mimic the environments from which is generally composed of a house (cooking area, living area, sleeping area, bathroom area, outside area / entertainment), expresses the invitation to experience interactive , which satisfying the senses and emotions involving, inaugurating a new scenario of contemporary life, where there is an interesting fusion between style, technological innovation and comfort.

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